Racial Profiling Tools

Our racial profiling tools help you target the working poor for maximum profit.

Our tools provide answers: Should you offer bilingual lending? Are there racial or cultural traits that you can take advantage of? How poor is too poor? Which races are most profitable?

Profile by age: The most profitable customers are at either end of the age spectrum. We help you find the most profitable combination of senior citizens and the working poor. Read more about the retired poor.

Serving minorities is a competitive advantage: Learn how community outreach can provide cover for your activities in racially diverse neighborhoods.

The income and poverty data data used in the charts above is from the U.S. Census. Estimated yearly loans and profit by race vary widely depending on specific lending conditions.