Poor Finder™: Pinpoint the Working Poor

It's easy to find the working poor, but our studies reveal that a difference in location of even a few city blocks can impact profits by as much as 45%.

Members of the PLA have access to the full version of the Poor Finder™ that includes:

  • Detailed reports of sales records from pawn shops, liquor and gun stores, and the lottery.
  • Maps to find the highest concentrations of the working poor with the fewest existing payday loan stores.
  • Overlay Military Loan Finder and Poor Finder™ maps to find the hottest combination of military personnel and the working poor.

Choose a location:

The Poor Finder indicates predatory lending opportunities.  Enter a zip code above to get started

- Recommended payday loan location.